Integrity Toys, Inc. is ready for their close up…
…as they bring collectors an iconic character from the classic film noir movie Sunset Boulevard.
Here is the write up from Integrity Toys, Inc.:
“Integrity Toys, Inc., in collaboration with Paramount Pictures Corporation, is proud to introduce an ultra-detailed collectible doll inspired by the iconic character of Norma Desmond in the movie Sunset Boulevard, which will be available in late November 2012 just in time to celebrate the release of this iconic film on Blu-Ray!
Praised by many critics when first released, Sunset Boulevard was nominated for eleven Academy Awards® and won three. It is widely accepted as a classic, often cited as one of the greatest films of American cinema. Deemed "culturally, historically, or aesthetically significant" by the U.S. Library of Congress in 1989, Sunset Boulevard was included in the first group of films selected for preservation in the National Film Registry.
With its larger than life and over the top leading character and stark view on stardom, Sunset Boulevard made a lasting impression on both film making and acting.
About the Doll
This fully articulated 12" vinyl doll has applied eyelashes and a fully rooted dramatic hairstyle closely inspired by the character of Norma Desmond in Sunset Boulevard. Using a Giselle head mold on a Nu.Face body, the Norma Desmond doll comes wearing the dramatic black ensemble that the character wears when she decides to pay a surprise visit to her former movie director on the set of his latest film. The look is composed of a sophisticated long sleeved black dress, topped with a reversible short "fur" caplet with matching "fur" muff, a dramatic black hat with a single white feather perfectly placed on the front, a faux-diamond jewelry set and black pumps. The doll also comes with a doll stand and a certificate of authenticity. Ages 14 & up. “
To set the stage a little…here is a promotional shot from the movie and a sketch by the famous costume designer Edith Head.
**The sketch above was found at http://www.silverscreenmodiste.com/2010_07_01_archive.html an amazing blog I found while researching this piece. Check out the blog at http://www.silverscreenmodiste.com/**
And here is Integrity’s interpretation of Norma Desmond. I LOVE it!!!
Norma Desmond
Sunset Boulevard Commemorative Collectible Doll
Limited Edition of 500 Dolls
Suggested Retail Price: $119.00 USD
Estimated Date of Arrival: Week of November 19, 2012
Contact your Integrity Toys dealer ASAP if interested in purchasing this lady. WClub members received information about her a few days ago and word is, she is a hot seller. To find an authorized Integrity Toys dealer go here http://integritytoys.com/page/dealers.
Inside the Fashion Doll Studio 
The doll is truly beautiful but I would have liked a face was portraiture of Gloria Swanson/Norman Desmond.
November 12, 2012 at 9:17 am
Many collectors on the boards have stated that perhaps Agnes would have been a better face mold for this character. I guess I am not as interested in seeing a more faithful representation of Norma Desmond but am happy with a doll that is inspired by the character and the fashion of its time. I see your point though.
November 12, 2012 at 12:57 pm
this doll does not excite me at all. looks like a plain version of Giselle and/or Agnes with dead eyes.
November 12, 2012 at 10:31 am
Interesting…I don’t get that at all. Sorry it isn’t speaking to you but then I guess that means more money in your pocket then 🙂
November 12, 2012 at 12:58 pm
I don’t think she looks anything like Gloria Swanson- but maybe she is like what “Norma Desmond” used to look like in her youth….or what she thinks she looks like. Either way I do not care. I Love the doll!!!
November 12, 2012 at 11:04 am
I agree with you Steven. She is not anything like Gloria Swanson…and I’m okay with that. I like that the doll is “inspired” by the move but not an exact interpretation of Norma Desmond ( not into that at all). I like that the doll will have other redress possibilities. I am also likeing the fact that Integrity Toys and Paramount Pictures are collaborating…..I hope that means more interesting projects in the future. We know that Funny Face( really looking forward to that) is coming up but there are plenty more we would all love to see.
November 12, 2012 at 1:02 pm
The doll is pretty, but not my taste. Congrats to all that was able to get her. She sold out very quickly.
Demetria
November 12, 2012 at 1:51 pm
Hello from Spain: the truth is that this doll does not look like the actress but I recognize that it has an aura of mystery and elegance, typical of old movie actresses. I tend to like a lot of clothes and accessories dolls collection Integrity Toys … the worst is its high price. We keep in touch.
November 13, 2012 at 1:09 pm
Gorgeous tribute to Sunset Boulevard. I wish they had made it a mini giftset and included the beautiful draped white evening dress.
October 21, 2023 at 4:28 am