So….yesterday I posted photos of what was believed at that time to be images of the 2016 BFMC exclusive doll. It was was advertised in the BFC ad posted on the Barbie Collection website. Here is/was the entire Ad.
As of today….this ad has been changed. To this…
Notice anything different? Yeah…me too.
Not that I’m complaining mind you about the opportunity to get a better doll than the badly done blue suited City Chic Suit, but how do we feel about this quick switch without any notice or explanation? I’m not sure I like that. It kind of makes me feel that when I sign up for the BFC and give them my membership fee, I’m not really 100% sure what I’m going to get because they have shown they can and will change what they advertised when I bought my membership. Holy cow!! My consumer red flags are at full mast. Is it ok to substitute? Is it ok to substitute without any warning or explanation? I think not. This feels like another black and white vs. grey area in advertising to me. This is certainly NOT the way to build trust with your customers. Yikes! What is happening to our beloved BFMC??? Sound off people….what do we think?
If you were a member last year, you can renew your membership starting today 1/7/2015. If you want to sign up as a first time member, you will need to wait until 1/14/2015. The BFC has sold out for the last couple years but it has taken a while to do it so don’t know if you need to rush for this one. It looks like there will not be an “official” club doll this year. There are, however, a number of club exclusives that make it worth my interest.
Here are some of the fun perks of the club this year.
Adorable redheaded St Paddy’s day doll!! I will be adding this one to the collection.
This may be another platinum offering like the previous black and white collection offerings but don’t quote me on it. If this will be a platinum offering, I predict this one will go fast like the others. I may actually enter the shark tank for this one
Aaaaahhhhh! Do my eyes deceive me??!! A pink Silkstone offering for 2015?!!! Ummm…no brainer…I’m in. Please oh please don’t make this a platinum offering. If it is, I would not only enter the shark tank…I would bring a honkin’ harpoon with me. Just sayin’ it up front people.
This would be the adorable preview we saw at convention this year I believe. I will be adding this one to the collection too. I mean come on…the picnic basket alone is worth it.
Added to these exclusive goodies you also get:
-Up to $80 in BarbieCollector.com Online Shop rewards – $20 per calendar quarter*
-Quarterly “Designer Videos,” sneak peeks at upcoming releases, downloadable goodies, and access to the exclusive Barbie™ Bulletin Board
-First access to audio interviews, collector spotlights, Fun Facts, and looks “behind the glam” with the passionate people on the Barbie® Collector team
If you are a current member and want to renew, you can click on any of the official Mattel photos above and it should take you to the membership renewal purchase page. I don’t know when they will open the links today but I am betting it will be sometime between 9AM and noon PST.